Funnel
Ad Types
A/B Tests
Time of Day
Campaigns
Triage
Funnel Drop-off render rate → CTR → conversion rate
| Ad | Type | Campaign |
Requests |
Render% |
CTR% |
Conv% |
Revenue |
Bottleneck |
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Ad Type Performance which format works best
| Type | Ads |
Impressions |
Rendered |
Clicks |
Render% |
CTR% |
Eff.CTR% |
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A/B Test Results only ads with A/B enabled
| Ad | Site |
A Imp | A CTR% |
B Imp | B CTR% |
B Lift% |
Winner |
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Time of Day IST hours — when clicks peak
Peak hour
Dead zone
Normal
| IST Hour | Impressions |
Rendered | Clicks |
CTR% | vs Avg |
Label |
Campaign ROI needs conversions table populated
| Campaign | Site |
Imp | Clicks |
Leads | Conv |
Revenue |
CTR% | RPM |
Health |
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Triage — Ads Needing Attention last 7 days
| Ad | Type | Status |
7d Imp |
Render% |
CTR% |
Alerts |
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